Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. We see website traffic retargeting as the must-have in your advertising program,” says Patrick Baynes, CEO of Nerdwise Corp.,

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

SEPTEMBER 23, 2020

Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Every company and product is different, so every GTM strategy should be unique. And by “it” I mean the core mission of your company and where the new product/service fits into that message. What is a GTM Strategy?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. Analyzing the customer journey for each of your personas can reveal which touchpoints in the funnel are prime opportunities to cross-sell complementary products or services.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. At ZoomInfo, we’re changing that. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. Marketing Campaigns.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Get executive buy-in and prioritize company-wide adoption. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s dive in. Get a Demo 2.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Only B2B

OCTOBER 13, 2021

However, not every intent data source will be best suited for your company. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. Must Read: What Is Intent Data and How It Can Help Your Company? Thus, your marketing team can target their efforts to attract them.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success. How Do I Track Digital Marketing KPIs? What Are Common KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. A customer profile is: A C-level supply chain executive from an eastern Canadian mid-market manufacturing company, making around $10 million a year in revenue. How did your marketing team not know?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

SEPTEMBER 23, 2020

Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Every company and product is different, so every GTM strategy should be unique. And by “it” I mean the core mission of your company and where the new product/service fits into that message. What is a GTM Strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. ABM platforms for intent, advertising, and measurement. What are the benefits of using ABM at your company?

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Directive Agency

MAY 20, 2020

For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? For example, if you are a log management software company, your TAM is any business that digests data. test it out. Remarketing audiences.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Martech

SEPTEMBER 27, 2021

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. BOX AD GOES HERE. Shopify partners with Yahoo ad services . Chris Wood, Editor. Read more here.

Account Based Marketing 85

Account Based Marketing Advertising Agencies SMB Contingency Planning 85

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. A customer profile is: A C-level supply chain executive from an eastern Canadian mid-market manufacturing company, making around $10 million a year in revenue. How did your marketing team not know?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

SalesIntel

MARCH 8, 2023

Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. Continue reading to learn about the top seven B2B intent data providers in 2023 and how they can help your company generate revenue. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Directive Agency

FEBRUARY 28, 2022

You can do this on an individual persona level, but you also need to do this on a company level as well. . Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Take a look at some of the other companies on the list.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

SalesIntel

FEBRUARY 26, 2024

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

LeanData

MARCH 9, 2021

Implementation of ABM often bogs down as companies discover the challenges inherent in so many out-of-the box solutions, including: Ensuring an alignment between Sales and Marketing functions. Truth be told, in practice, B2B companies usually go to market with a hybrid strategy, starting with building a demand gen process to power growth.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

Zoominfo

MARCH 7, 2023

Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough? When it comes to ABM strategies , that’s a common question.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by your company’s ideal customer profile. It’s considered the most reliable.

Zoominfo 130

Zoominfo Advertising Agencies Advertisements Advertising 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by your company’s ideal customer profile. The data landscape.

Zoominfo 130

Zoominfo Advertising Agencies Advertisements Advertising 130

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Consequently, most companies mix in both inbound and outbound efforts whenever developing GTM plans.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

The ABM Agency

APRIL 21, 2023

You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. Company Size: Consider whether small businesses or large enterprises are more likely to benefit from what you offer. Identify Key Performance Metrics B.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Once you have a list of relevant accounts—let’s say 500 of them—identify the key decision-makers at each of those companies.

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Once you have a list of relevant accounts—let’s say 500 of them—identify the key decision-makers at each of those companies.

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. 6. Yeah, That’s Probably an Ad. Yeah, That’s Probably an Ad is an award-winning podcast from AdWeek. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Martech

APRIL 22, 2024

For revenue-generating marketers, that means thinking bigger picture than first-name variables or campaigns to “CFOs in New York at companies with $15 million in revenue.” Gets specifics on company size, key buyers, industries, pain points, commonalities and anything else that might separate good leads from bad ones.

Planning 112

Planning Top of Funnel Marketing Plans B2B Marketing 112

Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling , advertising, and email campaigns. Consequently, most companies mix in both inbound and outbound efforts whenever developing GTM plans.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Zoominfo

MAY 18, 2023

This approach widens the top of the recruitment funnel to attract anyone who may be interested in your brand or your job openings — not just people who have already applied. Today’s hiring market presents significant challenges for companies looking to find and keep top talent. Why Invest in Recruitment Marketing?

Paid Content 130

Paid Content Resource Management Marketing & Strategy Marketing Strategy 130