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Grow your brand without advertising

Kevin Indig

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Marketing will continue to focus on the top of the funnel and build brand awareness is still critical. Marketing focuses on the top of the purchase funnel whereas sales aim at the bottom of the funnel.

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Getting to know Google Tag Manager

Goodish Agency

This is enough to visualize a simple funnel and calculate drop off rates. Everyone is using multiple analytics and advertising systems. With Google Tag Manager we can install Google Analytics, Google Ads, Facebook Pixel, Hotjar, Twitter, LinkedIn, and literally every tag that exists. Let’s take a simple user journey.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 74% use LinkedIn, and 42% use Twitter.

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. 12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%. It was entered into The Hackies essay contest for the upcoming MarTech conference.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

” We also saw a whole slew of social ad types and fresh business features roll out for brands. Making this happen means funneling your followers to your website where they can read content, check out products and ultimately convert. Generate new leads and grow revenue. Lead generation metrics. Objectives and key results.

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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

I just Googled your solution, clicked your ad, and I’m on your landing page. Your ad promised me something you didn’t deliver. You’ve likely heard about the importance of “message match” (also known as “ad scent” or “congruence”). Maybe a green banner ad drives to a purple landing page.