Metadata

AUGUST 30, 2021

These are the “5 steps to getting __ going TODAY” guides that shamelessly leverage our affinity for Buzzfeed-esque listicles to present real, useful 101-level steps to using and getting initial value out of your new product. Case study blog. Case study PDF. Case study slides. Case study presentation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Vidyard

OCTOBER 8, 2020

In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. There are several different ways you can go about adding video to your website. It also ensures your video is ad-free.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

OCTOBER 8, 2020

In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. There are several different ways you can go about adding video to your website. It also ensures your video is ad-free.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

OCTOBER 7, 2015

According to a 2014 study by Radical , “Business users send and receive on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018”. Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

According to a 2014 study by Radical , “Business users send and receive on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018”. Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. ” “Dassault Systems - Facebook ads are cheap and effective in B2B.” Because regardless of our heritage or language, we are all the same – we are humans.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 6sense ads. Catch the Wave.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Heinz Marketing

DECEMBER 31, 2018

For those of you joining us on the Funnel Media Radio Network, thanks so much for joining us, really appreciate it. You can find us everywhere, find podcasts are sold on the iTunes store, google play, and elsewhere, and every episode of Sales Pipeline Radio past, present and future is available at salespipelineradio.com.

Top of Funnel 70

Top of Funnel Budget Programs Peer-to-peer B2B Sales 70

Online Marketing Institute

JANUARY 25, 2010

One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management. If you more-efficiently manage leads and manage the middle of your funnel — improving yield — the less you need to fill the top.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

SpotMe Blog

JUNE 28, 2023

Webinar marketing involves using online seminars and presentations to engage with your customers. Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. Attendees can view and listen to the presentation from their own devices. What is a webinar? Nurture leads.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Lead Liaison

MARCH 7, 2018

We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. Troy Michels, Administrate. Transcription.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

QuanticMind

SEPTEMBER 28, 2016

Some of the greatest challenges to brands at present include attribution, enhanced e-commerce, measuring mobile in-app metrics and how these and other factors directly impact in-store sales and conversions. Another case study involved a beer company that ran SEM ads during and 15 minutes after a competitor’s TV ad for frosty adult beverages.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

LeanData

OCTOBER 13, 2015

Too often nurturing also is focused only at the top of the sales funnel – ignoring the rest of the lead’s journey through the sales lifecycle. Also, studies that have shown customers can be about 70 percent through the sales process before ever engaging a sales rep, New-Waterson added.

Lead Nurturing 45

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 45

LeanData

OCTOBER 13, 2015

Too often nurturing also is focused only at the top of the sales funnel – ignoring the rest of the lead’s journey through the sales lifecycle. Also, studies that have shown customers can be about 70 percent through the sales process before ever engaging a sales rep, New-Waterson added.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

Too often nurturing also is focused only at the top of the sales funnel – ignoring the rest of the lead’s journey through the sales lifecycle. Also, studies that have shown customers can be about 70 percent through the sales process before ever engaging a sales rep, New-Waterson added.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). 2010 Lead Generation Marketing ROI Study (32 pages). Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

Convince & Convert

SEPTEMBER 21, 2010

Ad Chickadee ? Ad Chickadee ? Ad Chickadee ? Expion just compiled 8 case studies with one of our clients, Applebee's. First: your analysis would have been better had you added the caveat that your list is strictly your opinion and not a formal methodology that allowed a true apples to apples comparison.

Social Media 155

Social Media Media Paid Content Work Management 155

SnapApp

FEBRUARY 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Martech

FEBRUARY 11, 2022

If you stop at adding someone’s first name to an email I think you’re missing this changing face idea,” wrote speaker and marketing consultant John Jantsch. “To Understanding where your visitors are in the content funnel is critical, but guiding them through it is even more important. Personalization encompasses much more.

Work Management 113

Work Management Personalization Marketing Management Marketing AI 113

Sprout Social

APRIL 25, 2022

A recent Forrester study found that short-form video plays a major role in the B2B buying process. Instagram ads are brand awareness game changers. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Case studies make for excellent testimonial graphics.

B2B Marketing 123

B2B Marketing Paid Search Agency Planning B2B 123

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . Source ). . . This is the death of one-size-fits-all email blasts.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Review your conversion funnel. CRO Basics. That’s not likely.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Albacross

AUGUST 7, 2018

In a nutshell, lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. 2: Retargeting Ads. Let’s jump right in.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Convert

FEBRUARY 24, 2021

In the case of your eCommerce store, an example would be your GA dashboard. When all the data is put together and presented in context, it is consumable and you can draw insights from it. For instance, you could use this information to plan an ad campaign targeted at people about to tie the knot. Thom Ives (Ph.D.),

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Hubspot

JUNE 8, 2015

Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. A case study to read while traveling.

Design 28

Design Marketing Websites Optimization Mobile Marketing 28

Albacross

JULY 11, 2019

Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Go ahead and talk to your leads and move them down the funnel yourself. #2:

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88

Metadata

FEBRUARY 16, 2021

” Revenue intelligence is the present and the future. A year ago, nobody was using these words and now, Gartner and Forrester and Constellation and Aragon and other analysts are becoming more and more familiar with our vocabulary, and that’s where you want to be when you’re creating categories. Elissa Fink: Yeah.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52