Webbiquity

JULY 9, 2019

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. Where to use explainer videos: Explainer videos are great for the middle of the funnel.

Top of Funnel 278

Top of Funnel Video Marketing FAQ Planning 278

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. Focus on building value for customers over driving sales. Quick Takeaways.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. In a similar manner, create video content that helps build a bond with your audience.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. Next to that are social media, text, and mobile.

B2B Sales 356

B2B Sales Top of Funnel Work Management Marketing AI 356

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. The average B2B buyer interacts with a brand 36 times before purchasing a product or service. With a carefully crafted demand generation strategy that cost-effectively gets high-quality leads into your sales funnel.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. How Do I Create a Sales Webinar? Choose a Buyer -Centered Topic for Your Webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei.

Top of Funnel 294

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 294

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 325

Top of Funnel Marketing Strategy Marketing & Strategy Planning 325

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. So what amount do you need. What about results? Quick Takeaways.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

DECEMBER 7, 2020

Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. We started this series of content marketing analyses with Master Data Management. The above image makes it clear.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

Marketing Insider Group

JULY 21, 2020

Data is truly king in today’s content-driven world. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here. It’s the top challenge for 59% of marketers as well.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Scoring 277

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Contently

OCTOBER 6, 2022

B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C.

Storytelling 205

Storytelling Top of Funnel B2B Ad Building 205

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers. Quick Takeaways.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Zoominfo

MARCH 9, 2021

A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. Adding data to support your story can add credibility and depth to your message, making it more persuasive. Image credit: RF._.studio

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. You’ll identify the top influencers.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. With B2B marketing, it’s all about value.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Create Your Video Content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. A B2B marketing funnel is unique because it often involves multiple people from a single business moving through each stage of the funnel in a haphazard fashion.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Funnels Work Management 130

Marketing Insider Group

JULY 29, 2020

Growth topped the list of CEO priorities in both 2019 and 2020 in Gartner’s annual CEO & Senior Business Executive survey. Quick Takeaways: Measuring the results of marketing strategies that bring in qualified leads is very important to keep your sales pipeline flowing. And lead generation is where all revenue growth begins.

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. Images and Video Content. List of Benefits. Add Social Proof.

Landing Pages 358

Landing Pages Conversion Top of Funnel Classified Ads 358

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches. Explainer Videos.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 322

Webbiquity

DECEMBER 3, 2024

Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. What social media channels do those people use?

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

InsightSquared

APRIL 23, 2019

Every few years there is a new buzzword in B2B marketing. The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Understanding the buying group journey is crucial for creating marketing and sales strategies that work.”.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use a wide range of digital strategies to generate leads and convert customers, it is hard to say which approaches are working better than others. After they read several blog posts, do they reach out to a sales rep?

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. 7-quick-wins-sales-marketing-alignment. Modern buyers are just better informed.

Top of Funnel 257

Top of Funnel Lead Ranking Marketing Qualified Leads Lead Scoring 257

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 242

Social Media Top of Funnel Media Marketing Automation Services 242

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. But what does full-funnel integration look like in practice? Use data and analytics to understand which accounts are most likely to convert.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

Sales Management 268

Sales Management Planning Top of Funnel SWOT 268

Marketing Insider Group

JANUARY 26, 2021

Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. After you’ve collected year-over-year analytics data from each marketing channel and their corresponding sales metrics, you should ask yourself two simple but important questions: What’s working?

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Some will be, well: junk.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231