Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Customer Experience Matrix

APRIL 2, 2013

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Another way to look at it is this: Marketo would earn just 6% profit even if its sales and marketing costs were zero. It’s a major accomplishment.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Only B2B

MARCH 13, 2024

Consider industry benchmarks for website traffic growth and brand mentions associated with successful content marketing campaigns. Utilize resources like industry reports or marketing research to establish a baseline for measuring the impact of syndication on brand awareness.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

OCTOBER 26, 2022

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. That’s why Perkuto + MERGE called some of the brightest minds in marketing operations to get their perspective on this issue. . Dig deeper: How marketers can measure success.

Marketing Qualified Leads 102

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 102

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. Credit: Marketo. But does your boss?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

AUGUST 9, 2013

What aspects of Marketing Automation matter most? All efforts suggest an automation win. All efforts suggest an automation win. Without benchmarks and reporting, you’ve really missed the mark. Allowing Marketing to be justification free. Once you get the hang of it Automation ROI Beware!

Marketing Automation 48

Marketing Automation Automation Lead Ranking Thought Leadership 48

Vidyard

JULY 28, 2021

According to our Video Benchmark Report , adding CTAs to videos is considered one of the most important features that a video platform can offer. Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Banners are a great way to catch viewers before they drop off.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in recent years, ABM has seen a huge rise in popularity.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Tomorrow People

MARCH 13, 2018

Marketing automation. Account-based marketing. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. The digital marketing dos and dont’s. DO: Expect to invest in marketing automation tools if you haven't already. Integrated campaigns. Thought leadership management.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

JULY 22, 2021

Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Litmus

JULY 2, 2021

Then, import your list of non-Apple Mail users to your email service provider (ESP) or marketing automation platform (MAP) to create custom non-Apple open lists. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection.

Privacy Protection 89

Privacy Protection Marketing Automation Services Privacy Enterprise Management 89

Adobe Experience Cloud Blog

JULY 5, 2013

Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Ranking Paid Search Agency 48

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. We presented our vision at industry events including TEDx, Marketo, MarketingProfs, FWD:B2B, and B2B LeadsCon. We also introduced the first industry benchmark report on how B2B organizations understand their buyers.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Unbounce

FEBRUARY 11, 2021

As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See Unbounce’s Conversion Benchmark Report for details.) Here are tools and methods we recommend to connect marketing and sales teams to understand landing page performance.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Adobe Experience Cloud Blog

JANUARY 12, 2015

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Things like: Lead volume.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Webinar Metrics 48

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

MAY 13, 2014

But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Adobe Experience Cloud Blog

APRIL 19, 2017

My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Marketo suggests a “Crawl, Walk, Run” phased approach.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Marketing Management Marketo 106

Heinz Marketing

MAY 18, 2023

Now there’s a few ways to do this and it depends on what Marketing Automation Platform you are using. Marketo has the ability to block field updates but other MAPs don’t (like Hubspot and Pardot) so you’ll need to create a workaround. The specifics on how to do so deserve it’s own post.

Marketing Attribution 105

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 105

KoMarketing Associates

APRIL 11, 2013

Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The Definitive Guide to Marketing Automation.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Heinz Marketing

OCTOBER 12, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on marketing automation and ABM orchestration. Without further ado….

Marketing Automation Services 117

Marketing Automation Services Work Management Marketing Management B2B 117

Adobe Experience Cloud Blog

JULY 12, 2019

With that question answered, set goal KPIs and benchmark numbers to plot the course. Automation should handle the heavy lifting. Rather than hire an intern to keep track of which emails get sent when, use your marketing automation solution to deliver fresh content at regular (but not intrusive) intervals.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Allow yourself time to establish benchmarks around things like traffic, engagement, and conversions. With those benchmarks, you’ll know what realistic goals you can set and the results you can expect. Start with a sample of employees from different groups within the company and expand from there. The same goes for tracking metrics.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Adobe Experience Cloud Blog

AUGUST 31, 2016

If you find yourself in an office that has a “blacklist whiteboard,” listing the number of the days you’ve stayed off a blacklist, then you most likely have a battle-tested marketing team. At Marketo, we use a partner solution to check the health of IP addresses and blacklist status. customer support, sales, service).

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

Adobe Experience Cloud Blog

JULY 22, 2021

Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80