Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. And now, the stats! MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 18 Facebook Stats and Facts. This represents nearly a third (31%) of all seniors. (

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Hubspot

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. General Stats. 44% of Reddit's monthly active users access the site via mobile app or mobile browser.

Stats 100

Stats Mobile Advertising Internet Marketing Mobile Marketing 100

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. As the company’s iconic slogan went, “When you’re number two, you try harder.”

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Rev

SEPTEMBER 2, 2019

Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. Programmatic Advertising Today. In 2013, Google released their display ad network called AdSense.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

MARCH 19, 2019

Email marketing stats. 83 percent of B2B companies use e-newsletters as part of their content marketing program. 83 percent of B2B companies use e-newsletters as part of their content marketing program. will spend over 350 million dollars on email advertising in 2019. Mobile Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Webbiquity

MARCH 8, 2016

Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Sprout Social

AUGUST 19, 2021

These features create new digital storefronts that can be found organically or boosted through paid advertising. . Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The difference between social commerce and ecommerce. The result?

Stats 130

Stats Examples Tips Top of Funnel 130

Bluetext

OCTOBER 14, 2022

The typical stereotypes of people who partake in this hobby are far from reality; 70% of gamers are over the age of 18, 46% of gamers are female, and only 2% play out of their parent’s basements (actually, we made that last stat up). Video In-Game Advertising. Native In-Game Advertising. Audio In-Game Advertising.

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens.

Stats 79

Stats Email Marketing Trends Work Management 79

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JUNE 16, 2015

The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Social Media Today ). MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. These stats will help you know how video marketing influences customers. Video marketing is the fastest-growing type of marketing in digital advertising. 70% of YouTube videos are consumed through mobile devices.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Schubert B2B

MAY 26, 2023

When it comes to doing business in the modern age, many companies are realizing the importance of digital marketing for B2B firms. With more customers turning to online channels and mobile devices for purchase decisions, businesses must adopt an online presence if they want to succeed. What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Are you using growth hacking strategies to boost your business? FOMO is the fear of missing out.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Multi-Touch Attribution 111

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 111

Marketing Insider Group

APRIL 20, 2016

Or how your marketing strategy is performing against other companies? Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […].

Stats 50

Stats Mobile Advertising Marketing & Strategy Mobile Marketing 50

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Insurance companies – 35%. University and academic institutions – 51%. Product manufacturers – 41%.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

ClearVoice

MARCH 31, 2021

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Pinterest hosts its first global advertising summit virtually. Social media updates for Instagram.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Navigate the Channel

JANUARY 4, 2023

A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. 413B is the projected global mobile marketing industry spend by 2024.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Facebook Video Mobile-optimized Facebook video lifts brand awareness to 67% percent. Getting Started with Facebook Advertising.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Choozle

FEBRUARY 1, 2019

Why learn programmatic advertising. More and more companies are creating in-house programmatic media buying teams. More and more companies are creating in-house programmatic media buying teams. Why learn programmatic advertising. In 2018 the Association of National Advertisers (ANA) reported that. Simple, right?

Advertising Agencies 42

Advertising Agencies Advertisements Advertising Paid Search Agency 42

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Here are some stats to show you why you should be giving PPC at least the same level of priority as SEO: Click-throughs from PPC results convert at a 1.5

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Sprout Social

JULY 30, 2018

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. Or maybe a kitchen supply company could offer recipes organized by type of food. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Promoted Pins.

Paid Search Agency 84

Paid Search Agency Advertisements Advertising Ads 84

The Customer

OCTOBER 13, 2021

When loyalty is in the balance, companies should weigh these four user characteristics first. Companies shouldn’t approach this decision misinformed. In 2020, more than 1,000 companies boycotted the platform, though many ultimately returned. Facebook counts more than 9 million advertisers, which pay nearly $2.3

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

ClickZ

APRIL 18, 2020

Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. A survey published by marketing technology company Scorpion , revealed several changes in consumer behavior that reflect an adaptation to a new way of living. Mobile gaming: 21.1% Console gaming: 18.3%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Outbound Engine

OCTOBER 3, 2019

So what is social advertising, and why do you need it? . Before social advertising, buying leads was the norm. A Facebook page is not social advertising. Because of that, advertising on social media platforms is crucial to growing your business. 60% of consumers click on mobile ads at least weekly. The good news.

Advertising Agencies 47

Advertising Agencies Advertisements Advertising Paid Search Agency 47