Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Work Management 111

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 93

Trends Advertisements Advertising Mobile Advertising 93

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Advertisers temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.

Opt-out 110

Opt-out Advertising Agencies Advertisements Advertising 110

QuanticMind

JULY 7, 2023

Then again, advertisers aren't most people. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success. For digital advertisers, this means it is essential to plan proactively for holiday campaigns.

Advertisements 70

Advertisements Advertising Intent Pricing 70

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. What it is.

Advertising Agencies 93

Advertising Agencies Cost Advertisements Advertising 93

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Thoughts on these studies? Leave a comment below or reach out on X/Twitter.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some of our favorite features and aspects of Semrush: Keyword research.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Marketing & Strategy 71

Marketing Insider Group

APRIL 8, 2020

Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.

Top of Funnel 296

Top of Funnel Advertisements Advertising Buyer's Journey 296

Digilant

AUGUST 2, 2023

These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? Retail media advertising is the buying of media on a retailer’s media network. Let’s go back to our example with Walmart and Melanie.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? Retail media advertising is the buying of media on a retailer’s media network. Let’s go back to our example with Walmart and Melanie.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Is B2B advertising facing a crisis of creativity? Can you explain it in a tangible and relatable way?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

Research 142

Research Loyalty Case Studies Communities 142

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Biznology

AUGUST 19, 2020

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. Should your marketing team advertise on TikTok? What is TikTok? “We

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Invest more time into audience pain point research and tailor non search-focused content to it. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? If your goal is only to service a handful of major clients, then it would seem to diminish the function of advertising, especially if you have a small group of accounts you’re trying to impact.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. “ SMB digital advertising solutions.

Paid Content 135

Paid Content Advertising Agencies Paid Search Agency SMB 135

illumin

OCTOBER 18, 2023

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Why has CTV taken off the way it has and how can understanding the history of CTV advertising help advertisers predict where it will go next. But how did we get here? What are CTV ads?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising Agencies 99

Advertising Agencies Paid Search Agency Advertisements Advertising 99

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. How does advertising on social media work? Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

SmartBug Media

APRIL 27, 2023

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. Third-party data exists largely to support digital advertising in companies—which means it’s great for advertisers but not for consumers. This is super good for consumer privacy. situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertisements 83

Advertisements Advertising Tips Ad Exchange 83

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. use has increased from 5% of adults in 2005 to 72% in 2021, according to Pew Research. from 2021 to 2028 owing to the increased spending on advertising. Worldwide 4.48

Social Media 112

Social Media Advertisements Advertising Media 112

Martech

MAY 9, 2022

Advertising fraud is a widely known, widely ignored and very expensive fact. Juniper Research) $23 billion : Expected U.S. Juniper Research) $100 million : Amount per day U.S. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Now we can know how much of it is being stolen.

Statistics 100

Statistics Cost Advertisements Advertising 100

Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Valasys

JANUARY 24, 2024

AI is poised to revolutionize the way we reach, understand, and engage with customers, transforming not just how we advertise, but who we advertise to. Buckle up, because the AI-powered advertising revolution is here, and it’s about to redefine the game. Here’s how: 1.

Marketing AI 40

Marketing AI Advertisements Advertising Ads 40

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising Agencies 91

Advertising Agencies Budget Programs Advertisements Advertising 91