B2B Memes

OCTOBER 28, 2011

These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”. That doesn’t mean advertisers shouldn’t keep advertising—the numbers of print readers are still substantial.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

OCTOBER 19, 2010

In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Realistically, the average editor is probably the last person you would want to sell advertising. Taking advertising orders is one thing, but actively selling is quite another.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

MAY 13, 2010

What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers. It’s a big step beyond traditional custom publishing, which is nothing new for IDG. Let us do it for you.”.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

SEPTEMBER 9, 2010

Do you expect either advertising or subscriptions to play a role? However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. We plan to offer a lot of value for free but will exchange value-add services for customer demographics.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MARCH 11, 2011

I’m also careful so it doesn’t look like I’m promoting advertisers/manufacturers. If I tweet something from the magazine’s account that is from an advertiser/manufacturer I make sure it provides value to my readers first—just like print B2B. LinkedIn is actually huge for my audience: custom builders, designers and architects.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

DECEMBER 15, 2011

Many traditional journalistic enterprises are very concerned with doing content that sells copies and catches eyeballs for advertisers than truly informing the public, which is part of the pain I think Paul describes so well. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content. Where does that leave us? It beats me.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100