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SEPTEMBER 28, 2022
Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. In fact, they’re still shining—and our state of B2B social media advertising report proves that. The inherent nature of video ads and their core purpose positions them differently than image ads.
Hubspot
SEPTEMBER 17, 2020
How do customers discover new products nowadays? We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. It has a high volume and high CPC. I Googled it and took the top ranking URL and put it into Ahrefs. Image Source.
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Hubspot
JUNE 23, 2020
Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing.
Buffer
FEBRUARY 19, 2019
For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. What’s next for video marketing?
Buffer
FEBRUARY 19, 2019
For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. What’s next for video marketing?
Online Marketing Institute
NOVEMBER 8, 2010
Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. The Power of Return On Marketing Investment Calculations We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!”
Hubspot
NOVEMBER 4, 2015
1) Goal setting. From here, clearly define how many marketing-qualified leads must be delivered to the sales team in a given month along with what percentage of those will become sales-qualified, then opportunities, then customers. Once you hit $2 million in ARR, you want to want to get to $10 million in ARR in six quarters or fewer.
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