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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114
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What is: audio advertising?

Choozle

With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. What is audio advertising? How does it work? Why audio adveretising.

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Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Digital is Mobile.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120
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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Backlinko) 30% of mobile searches are related to a specific location.