Remove add-google-analytics-to-emails-and-gain-b2b-lead-generation-intelligence
article thumbnail

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Content marketing has the potential to do great things for your brand. And is it working? Quick Takeaways.

article thumbnail

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The Most Effective B2B Marketing Strategies. The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Go Multichannel.

article thumbnail

Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. The rise of B2B sales automation is directly correlated with the operationalization of data.

article thumbnail

Three Keys for Turning Web Traffic into Marketing Leads

Zoominfo

Websites are foundational to most B2B lead generation strategies. This algorithm will quickly and accurately pinpoint the company IP address a visitor is coming from, and enrich that record with new contact information using the visitor’s email address. The challenge is sifting through the sand to find those gold nuggets.

article thumbnail

11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

article thumbnail

What is AI-guided selling?

Seismic

B2B selling has become increasingly complex for buyers and sellers. Artificial intelligence (AI) and machine learning (ML) are helping sellers realize this vision by transforming data from content analytics into intelligent insights that enable go-to-market teams to make the most of every revenue moment.