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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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How to Train Your Media Planning AI (The Right Way)

Bionic

However, as recent AI failures with Google Bard and Microsoft Bing warn, you need to take great care in creating your AI. Efficiency KPIs and Dependent Variables If you want to predict the cost efficiency of media placements, you need to include cost efficiency KPIs as dependent variables in your training data.

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How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

Once you have team buy-in on the KPI language, create a custom dashboard to report on each one at a frequency your team needs. You’ll be tracking click-throughs from email and display ads, form conversions, and travel through the buyer’s journey. Google Search Console and Google Analytics are free.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Pay per Click ads are real puzzlers of the marketing world. Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? How Facebook ad frequency depends on the quality of leads?

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How to Define & Measure Social KPIs – Part -1

Valasys

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. The main question for the marketers is how to allocate the budget for ad campaigns on each of the social media channels & whether being on all of them at the same time serves the purpose.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?