ClickZ
JUNE 1, 2020
All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.
ClickZ
APRIL 2, 2020
Major marketing platform providers like Google and Facebook use machine learning to deliver more relevant ad experiences to consumers and improve the performance of their offerings in an effort to get advertisers to spend more. Orchestration is a key concept in this class of autonomous marketing solutions. Virtual marketing assistants.
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Kabbage
NOVEMBER 9, 2016
Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. MarketingProfs.
Kabbage
NOVEMBER 9, 2016
Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. MarketingProfs.
Kevin Indig
APRIL 1, 2023
The content we created was “too shallow” When we allowed ourselves to invest the necessary time it takes to produce high quality, organic traffic skyrocketed despite publishing frequency going down by over 80%. As soon as you have to sacrifice quality for volume, you’re spinning your wheels or they come off.
Sprout Social
OCTOBER 11, 2019
Flash back to 2014: The Times was struggling through another year of declining ad revenue and, surprisingly for the one of the most venerated newspapers on the planet, declining readership. But it’s long been the cornerstone of the Times’ social strategy, with a resource- and frequency focus on Instagram.
Zoominfo
AUGUST 23, 2023
That makes sense — we’ve been building out our best-in-class data engine for over 15 years, and we invest hundreds of millions of dollars annually to improve and enhance our foundational data. We wanted to ensure that we were targeting customers across all of our marketing channels, including social, display ads, events, and email.
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