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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Click-through-rate (CTR) It’s the percentage of recipients who clicked on one of the links in your email. You can calculate it weekly or monthly.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. You can get started right away by sharing the value of your products or services. The better the first-party data, the better you can define your audience segments. What happened next?

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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

Source: Statista Oberlo, a popular Shopify plugin, claims that for every $1 you spend on email marketing, you can expect an average return of $42. It’s not as simple as buying a list of email addresses and spamming them with promotional emails everyday. You can also share links to articles on your website.

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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Email lists can be segmented by any number of criteria such as age, geography, subscriber behavior, past purchases, frequency of purchase, and so on.

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? How can you unlock its full potential and use it to grow your business? Because a B2B recipient will never buy anything on an impulse. However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

Email Frequency and Timing. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Table of Contents.

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Stats to Track Through the Customer Lifecycle

Ontraport

This stage is all about making that first impression by introducing yourself and working to earn your new leads’ contact information so you can keep in touch. Get them to fill out a form with their contact information so that you can begin reaching them via email or phone call. Stats to track in the Attract stage. Cost per click (CPC).

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