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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. On platforms like Twitter, the company recognizes the value of highlighting its employees and their experiences.

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New Data: Retargeting Industry Facing New Challenges as Growth Continues

Convince & Convert

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Most brands and agencies are conducting Site and Search Retargeting (88 and 65 percent, respectively).

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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Boost Your Lead Generation with Social Media (+13 Actionable Tips)

Mailmunch

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Optimize Your Profile.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Think socially and organically. Use paid social media. Also, establish yourself and your brand as an industry thought leader.

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Facebook’s New Algorithm and Your B2B Marketing Strategy

Zoominfo

It’s no secret, the social media landscape is constantly evolving. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. As many users report, you were more likely to see irrelevant ads, than you were to see content you were actually interested in.