Digilant
OCTOBER 4, 2023
Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. billion in 2007).
Valasys
MAY 8, 2023
Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. With a primary focus on ad serving and revenue optimisation, Google Ad Manager provides publishers with a platform to manage their ad inventory.
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Digilant
JANUARY 12, 2021
A piece of bidding technology or ad servers with optimization and inventory links. Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Distributed media buying platforms that exist within the larger ad agency holding companies. Agency Trading Desks.
NuSpark Consulting
JUNE 8, 2013
Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display. Trade Desk.
Martech Advisor
NOVEMBER 7, 2019
Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans.
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The answer is media buyers. That's where media buying comes in.
QuanticMind
OCTOBER 2, 2018
The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The renaming and re-organizing effort was part of a threefold transformation, in which the following new platforms were created: Google Ads, which brings machine learning to Adwords.
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