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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Website: Consider adding a call-to-action button that promotes your webinar in the sidebar of every page, or drop in a blurb about your webinar on the homepage. It’s free—and just think of all the people that your customer support team, sales team, and account managers email in one day 8.

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Lead thresholding: Don’t do it

Capstone Insights

Sandbagging: They don’t want to add leads into the CRM that are not ready for sales to engage as it will clutter up the views and reports and make it more difficult for reps to use the CRM. Rep focus: They want reps to focus on leads that are sales ready and not waste time on leads that aren’t. though data.com).

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Leveraging hybrid events to boost B2B marketing success

BDB

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Late in 2015 we started Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks very much for joining us today on Sales Pipeline Radio, our last episode of February. Grab your board.

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It’s Past Time Your Webinar Landing Pages Got A Makeover

PathFactory

Ever caught yourself staring at the before & after picture in a cheap ad? Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. How about you offer something in exchange? You’re among friends here. The problem.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And I’m like, OK, who is that person you’re really trying to talk to?