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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself. “If

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step. Add a link to your employees' signatures.

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Social Proof for Marketing: Definition, Benefits, & Examples for 2024

Optinmonster

Do you want to use social proof to increase your conversion rate and win more sales? We’ll also share social proof examples and tips to help you improve your conversion rates and grow your business. Marketers use social proof as a tactic for conversion rate optimization by easing the minds of worried customers.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. We’ve done the heavy lifting for you.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Improving homepage conversions with product messaging (Trello).

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. This will not only establish you as a credible, trustworthy vendor, but it will also suppress anxiety, create less friction, and thus increase conversions. Regularly update your list.