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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

in exchange for sharing an email address. If you’re not sure where to focus your time and energy on social media, start with Facebook. Pinterest currently ranks as the highest driver of average order value (valued at $103), but the social platform you choose depends on your company's target demographic. Bundle emails.

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5 Foolproof Ways to Acquire New Customers

Unbounce

Every company runs on the people who use their product or service. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Dog shampoo company Rowan used email to spread the word about their product bundles: Image courtesy of Rowan. You’ve got your team.

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Why we care about adtech: The complete guide

Martech

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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How to find new customers and increase sales

Rev

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. At Rev, we refer to this type of information as a company’s exegraphics—data points that give insight into how the company executes its mission.

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Facebook, Google and Amazon claim brand data entered into their databases is anonymized before it’s used, but this simply isn’t possible in supervised machine learning.

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14 best shopping apps of 2022

Sprout Social

The e-commerce giant enables third-party sellers to sell new or used products in exchange for a percentage of their profits. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Facebook marketplace.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

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