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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Make sure your ad keys in directly with what the search query. Link to your white paper on your home page. Company Blog.

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Know the Campaign Goals.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). Facebook Ads. Online Display. Doubleclick. Trade Desk. Power Editor.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

White papers can easily be repurposed as a Slideshare presentation or within a webinar. Videos that demonstrate the concepts presented in a white paper can be very powerful. Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format.

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15 Content Promotion Strategies That Work in 2023

Outbrain

Content recommendation is an excellent way to promote your content because it works like an ad without feeling as disruptive as one. With Outbrain’s content recommendation ads , you can win 40% more engagement than display ads and maximize session time. Promote popular pieces through CTA banners.

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7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

You can also use this information to launch retargeting ads on Facebook. That means you create for search engine optimization (SEO) and lead magnets are better at lead generation than outbound channels like social media platforms or pay-per-click (PPC) ads. Videos: YouTube is the world’s 2nd largest search engine.

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What These Disney Marketing Strategies Can Teach Marketers

Single Grain

Let’s dive into the nitty gritty of Disney marketing to see what we, as marketers, can learn from their ad strategy. Work With Us Disney Marketing: The Power of Ads Disney Plus surprised many when it introduced advertisements into the platform. For a movie, you’ll get about 3-4 minutes of ads.