17 Ways to Promote Your White Paper for Lead Generation
NuSpark Consulting
MARCH 3, 2016
You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Make sure your ad keys in directly with what the search query. Link to your white paper on your home page. Company Blog.
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