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Maximizing impact: Marketing resource allocation in lean times

Martech

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Avoid death by a thousand budget cuts. Start looking for entire programs, efforts or activities that could be eliminated. Skills development. Collaboration. Then, throw out the org chart.

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Customer acquisition with email newsletters

Liveintent

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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Navigating the evolving landscape of targeted advertising and marketing measurement

ClickZ

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. But these tools have some downsides when it comes to accurately measuring cross-channel marketing efforts. And, even if it does work, it still won’t solve the problem of fragmentation.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Do you have the right people to execute a full-fledged lead management program? your website, b.)

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The Broken Process Behind B2B Content

PathFactory

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool. Remember: content is a value exchange.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can highlight testimonials throughout your online store or in your ads and email newsletters.

eCommerce 197
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. WebFX) 80% of marketers plan to augment their ABM budgets. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location.