Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Advertisers now buy media across a vast range of different sites.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

SEPTEMBER 30, 2019

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.

Ad Exchange 71

Ad Exchange Paid Search Agency Ads Examples 71

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. Difference Between Ad Networks and Ad Exchanges. The Other Major Advertising Exchange.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

Hubspot

NOVEMBER 24, 2020

Website traffic exchange sites offer a supposedly speedy solution to deliver increased impressions and help your click-throughs climb the charts, but as noted by Google , they also come with significant risk “because they may lead to invalid clicks or impressions and result in your account being disabled.”.

Traffic 101

Traffic Lead Ranking Ad Exchange Adsense 101