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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

It was a moment of reckoning for online privacy. I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. As a marketer, it’s important to understand privacy as it is part of the customer experience. Data Targeting.

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Facebook Will Limit Data Available to Advertisers

Hubspot

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

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QuanticMind Balances Privacy and Profitability Amid Growing ‘Data Industrial Complex’ Challenge

QuanticMind

Consumer data privacy seems to be at the top of everyone’s mind these days. While Cook didn’t call out Google or Facebook per se, his intended targets were clearly global data repositories of this ilk. For artificial intelligence to be truly smart it must respect human values — including privacy. Cambridge Analytica.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

Google simultaneously acting as broker, supplier and auctioneer of online ads has always been problematic at best. Why we care. In 2021, several states also sued over Google’s app store practices.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Why Facebook Is Changing Ad Targeting.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. ” While Google and Facebook drew the ire of the FTC, any company that tracks personal consumer data on the Web is now put on notice. Five Focuses.

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Top Marketing Trends 2019 Part 2: It’s All About Privacy

Bluetext

We started with privacy because of a sea change in consumer attitudes about their online privacy over the past 18 months – much of it the result of huge changes in policy around the world, like the European Union’s GDPR requirements, as well as data breaches that put a massive number of Americans at risk.

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