Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count
Zoominfo
MAY 16, 2022
So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. This has the potential to be game-changing for B2B marketers in the best way — but only if they prioritize accurate, high-quality data. Software isn’t cheap.
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