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Google offers adtech unit changes to fend off antitrust lawsuit

Martech

Google’s offer is the latest development related to the government’s long-running investigation into allegations the company is exploiting its position as broker and auctioneer of digital advertising. Read next: Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses. “We

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). It frees carriers and brokers to be more human. Read about the digital imperative in insurance.

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Inside vs. Outside Sales: How to Structure a Sales Team for Success

Hubspot

Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. Inside reps are sales professionals primarily selling remotely, while outside sales professionals primarily broker face-to-face sales. Inside vs. Outside Sales. New research has those answers. Out of the 5.7

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Enterprise Social Media and Personal Branding

Webbiquity

But isn’t it different in large enterprises where there’s already a strong corporate brand associated with high quality, great value, outstanding service, prestige or some other positive attribute? So, big companies have an interest in making those individual interactions as positive as possible. Not at all.

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Programmatic Ad Formats Mini-Series: Display

illumin

Unfortunately the industry refers to display ads as a general umbrella term for a multitude of different static and dynamic online advertisements in a number of different positions on a web page. Amazon Display. Amazon Display (Mobile). This only causes confusion among advertisers about what exactly constitutes a display ad.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

He explained that the newsletters didn’t have anything to do with the funds the broker was selling, but the information was solid and valuable – and it was useful research for the investments he makes. It ranks second in its category (and 71st most popular among all books on Amazon). He looks forward to receiving it each day.

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Can Google find you in your online store?

Biznology

Online, you can become a broker. Don’t forget Amazon, Ebay, Etsy (and maybe Craigslist) if you want to broaden your brand and increase your brand reach. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory.

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