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Email: An early check in before the holiday madness begins

Martech

If you audited your email program earlier this year or brought in an agency to help you evaluate it, now is the time to review and update your findings. Tip 2: Send your deck to an agency. You still have time to run your ideas past an agency team to get their thoughts and advice. Many agencies say they do email.

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How to unlock the power of your marketing technology

Martech

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. of the total budget, higher than spending on third-party agencies, labor, or media. But the sky is not falling just yet, my friends.

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Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

If you’re just starting out, Alex Birkett suggests a smooth way to glide into the groove: When you’re starting your experimentation program, work with an agency or consultant. I’d recommend having someone like your head of growth, or someone with a blend of technical know-how and strategic knowledge, manage the agency.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

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The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics

Webbiquity

So it was a good kind of test run to see what it would look like to move forward with that trade show / conference feel, but it was super valuable. Scopa adapts social media’s advancements in user experience (UX) and conversion rate optimization (CRO) so they work with first-party web content. Mark: Absolutely. The Product.

Analytics 268
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How to thrive in business as a sensitive person

ConvertKit

So after finishing a master’s in creative writing with a focus in poetry he got a writing job – at a marketing agency. The kind of job he had was disappearing; agencies were hiring contractors instead. What's your freelance rate?’. One friend got him a meeting with a friend of hers named Andrew Gordon who owned an agency.

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MarTech Europe is just weeks away — check out the final agenda

chiefmartech

If you’re working in that inspiring intersection, this conference was designed for you. And Cleve Gibbon , chief marketing technology officer at Cognifide , will share lessons learned from delivering customer experience management platforms for major brands in buying and building new systems and bridging between (or burning!)existing