Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Download 7 Tips For Successful Lead Follow-up About the author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 17, 2010

Market Innovation: the rate at which we respond to market changes (possibly down to the individual level) with programs, campaigns and marketing-led activities. You can define this as the speed at which we move from a market response to a deal. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check my Twitter lists.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 22, 2010

Both of these activities are well ahead of news, sports and other activities. Share: Read more from Mobile B2B Marketing , Mobile , Social Media 1 Comment Post a comment Trackbacks & Pingbacks Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement Click here to cancel reply.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 5, 2010

41% of online time is spent on only 3 activities: social networks, gaming and email Email use has declined 28% vs. last year Video/Movie use is still less than 4% but grew 12% Email is still the #1 activity on mobile devices but social network use grew 28% So what does all this mean? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Create a “train schedule&# of activities that starts early in the year and ends late. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 24, 2010

Identify what activities your prospects engage in with their mobile devices. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Understand the regional differences and adoption of mobile technologies if you are a global brand. Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

SEPTEMBER 15, 2010

I closely follow people on Twitter who are active in sharing information relevant to my job. Channel: not every marketer belongs on Facebook. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. DemandGen Report on Twitter: @DG_Report. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

OCTOBER 19, 2010

.&# I also need to mention that I cannot take credit for my funnel depiction as there was much discussion by the leaders in our organization about the shape of our funnel and the need to increase the velocity of our demand activities by moving from a wine-glass shaped funnel to one shaped more like a champagne flute or a shot glass.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. The question is whether we are actively participating in it online. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. The question is whether we are actively participating in it online. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. This is one of the most positive outcomes of the social media activity in B2B marketing. ROI: How do you link social media activity to the bottom line? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. This is a foundational activity. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

Hello, I am truly glad you are interested in our marketing activities. Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number).

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

AUGUST 30, 2015

The Content Marketing, Social Media and Social Selling Recipe. Unlike email or telemarketing, content marketing is not a direct marketing tactic. The three steps to create this marketing mix to accelerate the sales pipeline are: 1. How Marketing Departments Can Use Content To Accelerate Sales.

Sales Management 100

Sales Management Top of Funnel Content Marketing Account Based Marketing 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? Share: Read more from Strategy B2B Marketing , customer , Customer Satisfaction & Loyalty , Employee Satisfaction Click here to cancel reply.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? Share: Read more from Strategy B2B Marketing , customer , Customer Satisfaction & Loyalty , Employee Satisfaction Click here to cancel reply.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Marketing Charts ). Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities.

Social Media 100

Social Media Demand Generation Agencies Media PR 100