ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

SEPTEMBER 9, 2010

They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 17, 2010

Market Innovation: the rate at which we respond to market changes (possibly down to the individual level) with programs, campaigns and marketing-led activities. You can define this as the speed at which we move from a market response to a deal. Traditional Pipeline Acceleration.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

MAY 18, 2010

Ignoring synergy between different media – It is important that you do not silo your social media activities from your corporate website, public relations activities or your online marketing campaigns. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Create a “train schedule&# of activities that starts early in the year and ends late.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 22, 2010

Both of these activities are well ahead of news, sports and other activities. The report predicts there will be over 10 Billion or more mobile units including iPads and tablet PCs in this decade, dwarfing the height of adoption of each preceding technology. Social networking follows at 41%. In just 2 years, there are already 4.5

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

B2B Marketing Analytics

OCTOBER 20, 2019

This is the theater where the real marketing action takes place every day in front of the customers. Across all our marketing analytics engagements, the common theme is to get visibility into the performance of marketing activities.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Marketing Insider Group

JUNE 9, 2010

Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 5, 2010

41% of online time is spent on only 3 activities: social networks, gaming and email Email use has declined 28% vs. last year Video/Movie use is still less than 4% but grew 12% Email is still the #1 activity on mobile devices but social network use grew 28% So what does all this mean? Here are 7 points to consider.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 24, 2010

Identify what activities your prospects engage in with their mobile devices. Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 19, 2010

.&# I also need to mention that I cannot take credit for my funnel depiction as there was much discussion by the leaders in our organization about the shape of our funnel and the need to increase the velocity of our demand activities by moving from a wine-glass shaped funnel to one shaped more like a champagne flute or a shot glass.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

SEPTEMBER 15, 2010

People do not “like&# brands on Facebook because they want to be marketed to. I closely follow people on Twitter who are active in sharing information relevant to my job. Channel: not every marketer belongs on Facebook. They “like&# you as part of an expression of who they are.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 9, 2010

And that leads me to the next point… The Social Imperative I know many more people in my immediate (non-virtual) surroundings who are NOT active in social media than who are active. A balance for sure – but one that I think is achievable. When these folks ask me how I find the time, I tell them that it is an imperative.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. The question is whether we are actively participating in it online. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. The question is whether we are actively participating in it online. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JUNE 7, 2010

This is one of the most positive outcomes of the social media activity in B2B marketing. ROI: How do you link social media activity to the bottom line? Michael Brenner Oct 4 2010 Thanks Claire, stage fright is so common but you are so right that we need to work out how to be most effective vs just being active.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. This is a foundational activity. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

Hello, I am truly glad you are interested in our marketing activities. Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number).

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

AUGUST 10, 2010

There are too many companies that claim to have a marketing strategy, but nobody can tell you what it is. I’ll give my 2 cents but would love to hear from anyone active in this discussion. How does this marketing strategy align w our business objectives? Who should we market to?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

There are too many companies that claim to have a marketing strategy, but nobody can tell you what it is. I’ll give my 2 cents but would love to hear from anyone active in this discussion. How does this marketing strategy align w our business objectives? Who should we market to?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

AUGUST 30, 2015

The Content Marketing, Social Media and Social Selling Recipe. Unlike email or telemarketing, content marketing is not a direct marketing tactic. The three steps to create this marketing mix to accelerate the sales pipeline are: 1. How Marketing Departments Can Use Content To Accelerate Sales.

Sales Management 100

Sales Management Top of Funnel Content Marketing Account Based Marketing 100

Buzz Marketing for Technology

JULY 7, 2010

Do you typically see B2B marketing spend allocations that are not aligned with business goals? A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? It is not highly complex. It makes sense to anyone who hears it. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? It is not highly complex. It makes sense to anyone who hears it. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Oktopost

JUNE 5, 2019

With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? Show of hands, please: Who likes telemarketers and unsolicited emails?

Paid Content 116

Paid Content Top of Funnel Enterprise Management Telemarketing 116

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

AUGUST 18, 2012

Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). ” ( Ad Age ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities.

Social Media 100

Social Media Demand Generation Agencies Media PR 100