Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Only B2B

FEBRUARY 28, 2024

Let’s simplify complex intent data patterns: Economic slowdown jitters? Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. By analyzing intent data signals, you can gauge buying readiness. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

MAY 23, 2023

When these signals are sorted into distinct topics, with high amounts of activity interpreted as “spikes” in intent, sellers can make much more informed decisions about their target audience’s needs and interests. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Only B2B

AUGUST 21, 2023

Intent data has emerged as a game-changer in B2B prospecting. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Only B2B

FEBRUARY 21, 2024

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Inbox Insight

DECEMBER 8, 2023

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. Paired with intent data, ABM is a force to be reckoned with. Where can intent data be obtained?

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Martech

DECEMBER 14, 2021

This includes refocusing top-of-the-funnel efforts like content syndication to be more buyer-driven and effective. While content syndication is a tried-and-true channel in the B2B marketer’s toolkit, it’s also one that marketers have historically invested a lot of time and money in but have often struggled in proving its ROI.

Ideal Customer Profiles 111

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 111

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. All of these signals show optimal conditions for a sale.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Martech

DECEMBER 19, 2022

What can GTM leaders do now to get more value from intent signals? Sales and marketing teams are not leveraging intent to its full value or potential yet. content, creative assets, talk tracks) when they need it.” content, creative assets, talk tracks) when they need it.”

Intent Data 120

Intent Data Intent Marketing Analytics Tools Intent Signal 120

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Oktopost

DECEMBER 4, 2023

Lead recommendations Based on your preferences and search activity, LinkedIn Sales Navigator will auto-generate a list of recommended leads for you, finding you new leads that you might not have found on your own. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website.

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Brightedge

JUNE 10, 2022

Establish Clear, Metric-Driven Content Ideation Processes. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. But it’s crucial to keep in mind that ideation encompasses multiple activities. SEE HOW BRIGHTEDGE CAN HELP YOU.

SEO 111

SEO Research Enterprise Management Tools 111

Oktopost

JANUARY 25, 2024

While brand accounts and handles are essential for deploying programs, the real power lies in amplifying messages and content through the people who make up your organization–employees, customers, and partners. The key is to tailor this content to specific audiences within a unified campaign.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

SalesIntel

APRIL 15, 2024

Providing educational content can also increase brand awareness and engage potential buyers. Develop high-quality content that answers your prospects’ big questions. Addressing these issues can help potential customers decide to hire a supplier. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Providing educational content can also increase brand awareness and engage potential buyers. Develop high-quality content that answers your prospects’ big questions. Addressing these issues can help potential customers decide to hire a supplier. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

MARCH 14, 2024

Precision Targeting: Integrating these data sets allows for more precise targeting of prospects who are not only a good fit based on firmographic criteria but also actively seeking solutions indicated by their buyer intent. Integrate intent data into CRM systems for comprehensive customer profiling and targeted outreach.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Only B2B

JULY 13, 2023

It provides insights into the interests, preferences, and activities of potential event attendees. There are two main types of intent data: first-party intent data and third-party intent data. According to recent studies, leveraging intent data in pre-event planning can lead to significant improvements in event success.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SalesIntel

JULY 10, 2023

With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings. Personalize Outreach Efforts: With intent data, businesses can tailor their messages and campaigns to align with prospects’ interests and needs. Both techniques will give you a spam label.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

DECEMBER 8, 2023

This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. During the Webinar: Focus on engagement.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Only B2B

SEPTEMBER 6, 2023

The Power of Intent Data in Lead Generation Understanding Intent Data for Lead Generation At the very core of this transformative shift lies intent data , a digital footprint meticulously crafted by potential leads as they navigate the vast expanse of the online world.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. They go online, read content, hunt for answers, and learn to cope with their discomfort. B2B intent data provides an accurate and effective solution.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

OCTOBER 8, 2023

Social selling involves using your social media profiles to share diverse, high-quality content, including tips and insights that address your prospects’ interests, desires, and pain points. This way, your prospects will gravitate towards your content as a source of knowledge, continuing their journey within your sales cycle.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

NetLine

DECEMBER 7, 2023

To put it another way, Gartner offers the following definition : Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. ABM activities engage those accounts and individuals through all stages of the buying journey.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52