Remove Activities Remove Content Remove In-market Prospects Remove Intent Signal
article thumbnail

Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity. The Rise of First-Party Data.

article thumbnail

Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intent Data is a Superpower. Here’s Why

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

article thumbnail

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

Third-party intent data Third-party intent data comprises of insights gathered across any digital touchpoints external to your organization – for example, all websites, content platforms and social media channels. Finally, 3rd party intent data offers scale. It’s a data goldmine waiting to be tapped into.

article thumbnail

Meet the DemandScience Team at B2BMX 2022

PureB2B

Our trifecta of leading solutions – Identify , Activate and Convert — provide B2B sales and marketing teams with the ability to: Identify in-market prospects from a database of over 131 million active buyers, using intent signals, verified details, recent confirmed connections, and technographic installs.

article thumbnail

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

With this in mind, we recommend that all B2B marketers leverage their own first-party intent data and incorporate this into their marketing strategies. Third-Party Intent Data. Finally, third-party intent data offers scale. 41% of marketers even consider intent data to be at the heart of what they do.

article thumbnail

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.