SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution
QuanticMind
MARCH 22, 2017
Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. Position-based attribution credits the last click and the first click with 40% of all activity and equally distributes the remainder of the attribution to any clicks in between.
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