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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For a more detailed description of this cycle, see Introduction to Demand Generation Systems in the Resources section of the Raab Guide. For example, take Active Conversion.

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Going back to basics: Marketing as a conversation

Martech

And focus on being a go-to resource for your buyers. If you treat marketing as an active conversation with give and take and focus on your buyer’s needs, you will see success and develop a devoted fan and customer base who need you just as much as you need them. ” Use your brain, insert your culture and personality.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Arketi BtoB Marketing group maintains active conversations on all facets of B2B marketing, as discovered through relevant articles and blog posts from contributors and administrators of the group. Consider your own alumni network, industry affiliations, and vendor-specific resources. Final Thoughts.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

White paper downloads from website resource library- no gate (Button-Click-Download-WP or BCDW). Total Website Activity Conversion Rate. Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture). These are formatted as category-action-label.

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Tips and Tricks from the LiveSocial Leaderboard

Seismic

They have billions of credible resources at their fingertips and do a ton of their own education to reach purchasing decisions. Each post drives hundreds of prospects and multiple buying committees that I’m having active conversations with to my brand. To me, COVID-19 accelerated the rise of digital sales by 5-10 years.

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1| Setting Foundational Goals for Go-To-Market Success

Apollo

You may find building prospecting development strategy is not an effective use of your resources in your current state during this exercise which will save you months of work. This lesson can take some time if you don’t have your conversion data and you want to be certain of your processes. Then honestly review your resources.

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From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

Figuring Out Where to Invest Finite Resources. To better focus their resources, the S&P Global team also did a deep analysis of how effective different marketing tactics were on driving qualified leads. Are we investing our resources in the right places? And it’s not just conversion rates that improved. Real Results.