NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Martech

MARCH 30, 2023

The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. That’s not a conversation. Marketing is not advertising.

Conversion 133

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 133

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

TrustRadius Marketing

JULY 11, 2022

Google Analytics. Special Note : Google Analytics free tool (aka Universal Analytics) is switching to Google Analytics 4 on July 1st, 2022. In this section, we’re just talking about Google Analytics and Google Analytics 360. The problem is the matching cost is very steep.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Heinz Marketing

MARCH 26, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re calling this episode: Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 48