Optinmonster

JUNE 1, 2020

So if you’re serious about making money with affiliate marketing, we highly recommend you get an affiliate marketing management plugin like Pretty Links to keep yourself organized from the get-go. In the past, we’ve talked a lot about how Yes/No campaigns can be incredibly effective. 3) Build More Yes/Yes Campaigns.

Advertising Agencies 127

Advertising Agencies Planning Work Management Marketing Management 127

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. and you can invest in other things that are more effective for reaching your target audience. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. and you can invest in other things that are more effective for reaching your target audience. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Hubspot

MAY 7, 2020

The spread of COVID-19 has had a different timeline in different regions, so we are using the World Health Organization's declaration of a global pandemic on March 11, 2020 as our "official" start date. Web traffic remained mostly stable across all portals. It's time to get back to basics.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Golden Spiral

NOVEMBER 8, 2018

If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). I had a very insightful conversation with one of our designers who was concerned about the effect of revisions.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

BenchmarkONE

JULY 14, 2021

Paying attention to the right metrics will let you design the best and most effective strategy for meeting your sales and revenue goals. Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. Conversion/Win Rate. Marketing Revenue Attribution.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. I’m sure I forgot a few. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Launch Marketing

MAY 22, 2020

That’s why it’s important to revisit personas and actively converse with your team about what’s different for your audiences today. How should B2B organizations market differently depending on their specific industry segment or vertical? Taking the time to do so will inform the right actions.

Planning 62

Planning Allocation Verticals Paid Search Agency 62

EveryoneSocial

FEBRUARY 1, 2021

LinkedIn has also been used effectively as a platform for employees to build personal brands and share business insights. Getting involved with LinkedIn groups in your industry or areas where you have subject matter expertise is another effective way to generate leads. Social media is the most effective channel for B2B marketers.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Engagio

MARCH 19, 2020

Being able to reference Account, People and Activity data all in one report without any formulas or customizations is one of the unsung product features of our reports. You can see below the list of all the Pre-Meeting Channel Activity Reports that are sent daily to our Sales/CS teams in their daily digests.

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

Engagio

MARCH 19, 2020

Being able to reference Account, People and Activity data all in one report without any formulas or customizations is one of the unsung product features of our reports. You can see below the list of all the Pre-Meeting Channel Activity Reports that are sent daily to our Sales/CS teams in their daily digests.

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

Engagio

MARCH 18, 2020

Being able to reference Account, People and Activity data all in one report without any formulas or customizations is one of the unsung product features of our reports. You can see below the list of all the Pre-Meeting Channel Activity Reports that are sent daily to our Sales/CS teams in their daily digests. Stalled Meetings and Opps.

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

Engagio

MARCH 19, 2020

Being able to reference Account, People and Activity data all in one report without any formulas or customizations is one of the unsung product features of our reports. You can see below the list of all the Pre-Meeting Channel Activity Reports that are sent daily to our Sales/CS teams in their daily digests.

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

SnapApp

DECEMBER 5, 2016

Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. As a result, more and more teams are looking for more organic ways to expand the reach of their content. When content marketing is executed effectively, your organization benefits.so

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Sprout Social

JULY 22, 2021

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

Twitter 143

Twitter Advertisements Advertising Campaigns 143

Oktopost

SEPTEMBER 29, 2023

Today, LinkedIn boasts a user base of over 900 million users, with 65 million of them being key decision-makers in their organizations. It’s also increasingly important to use hashtags, participate in relevant discussions, focus on your niche audience, and provide content that is more likely to provoke active conversations.

Peer-to-peer 114

Peer-to-peer Viral Marketing Opinions Linkedin 114

Oktopost

SEPTEMBER 29, 2023

Today, LinkedIn boasts a user base of over 900 million users, with 65 million of them being key decision-makers in their organizations. It’s also increasingly important to use hashtags, participate in relevant discussions, focus on your niche audience, and provide content that is more likely to provoke active conversations.

Viral Marketing 62

Viral Marketing Peer-to-peer Opinions Linkedin 62

Heinz Marketing

MARCH 26, 2018

You know, you mentioned, you were talking about some of your objectives for the quarter for your team, and sort of aligning with the sales organization. Where are you putting focus in building systems that can directly track marketing’s effectiveness and impact on the sales pipeline? So it is literally a weekly conversation.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 48