KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. Final Thoughts.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Seismic

DECEMBER 14, 2021

Check out a few of their stories and you’ll see how they use their social media presence to create value for their audience, as well as contribute to the company brand. Each post drives hundreds of prospects and multiple buying committees that I’m having active conversations with to my brand.

Tips 52

Tips Enterprise Management Work Management Social Media 52

Conversica

AUGUST 16, 2022

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Hubspot

MAY 7, 2020

Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. As open rates continue to remain strong, companies of all sizes are really leaning into email as a channel to effectively connect with customers.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Industrial Marketing Today

AUGUST 27, 2012

Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. P.S. That article has generated a very active conversation for both sides of the argument.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Chris Koch

NOVEMBER 13, 2009

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. Here’s why: In marketing, we have a traditional bias towards being active. Listen for conversation about your company or about relevant issues for you and your customers.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. Here’s why: In marketing, we have a traditional bias towards being active. Listen for conversation about your company or about relevant issues for you and your customers.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

SnapApp

SEPTEMBER 13, 2017

Here are three key takeaways on what the company did to get there. . Finally, the follow-up conversations became easier, as there were plenty of insights related to the quiz a salesperson could dig into. And it’s not just conversion rates that improved. What’s the secret? Spending Time on “Smarketing”. Real Results.

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

TrustRadius Marketing

MARCH 23, 2020

Not all contact center technology is equipped for the full range of call center activities. Conversely, software that has an exhaustive list of features may be overkill for smaller operations. Call centers can also be in-house or outsourced to a different company that will act as a service branch of the primary organization.

Work Management 52

Work Management Contacts Marketing Management SMS 52

Customer Experience Matrix

FEBRUARY 4, 2009

Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Optinmonster

JUNE 1, 2020

Rather than promoting a product on your website with visual advertisements, like this: You simply embed the product link in your content, like this: In the image above, the affiliate partner is Bluehost, a company that offers self-hosting services for websites. And that’s it!

Advertising Agencies 127

Advertising Agencies Planning Work Management Marketing Management 127

Adobe Experience Cloud Blog

AUGUST 4, 2015

B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality. With merely 10 reviews by verified users, a company can generate tens of thousands of impressions to buyers. What is B2B Tech Yelpification?

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

SnapApp

MARCH 21, 2016

I have a pretty diverse background in both startup and larger global tech companies in various roles. While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. In just a sentence or two, how would you describe SnapApp’s company culture? .

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

SnapApp

MARCH 21, 2016

I have a pretty diverse background in both startup and larger global tech companies in various roles. While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. In just a sentence or two, how would you describe SnapApp’s company culture?

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. For most companies, your ultimate goal is to convert visitors. But, if there is a clear standout, that company is memorable.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Adobe Experience Cloud Blog

MARCH 16, 2015

Renting out the fantastic Vulcan Gas Company—on East 6 th St., Shortening the copy on the landing page and removing much of the company verbiage: 17% increase in form submission. Activation : Conversion through the buying cycle. East 6 th St. This year, Marketo set out to make a splash at the event. Evaluation : Search.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Hinge Marketing

JUNE 25, 2014

Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services. Registering a prospect’s email is a strong signal that he or she is interested in your services. 3) they are primed to take the next step.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

Invoca’s Active Conversation Intelligence platform enables marketing, sales, customer experience and e-commerce teams to understand and act on the information consumers share via conversations to accelerate revenue by improving marketing and sales results. Product overview. Iovox platform on different devices (via iovox).

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

TrustRadius Marketing

JULY 11, 2022

We go into some of the best web analytics software that are fantastically suited to major companies. Big companies need equally powerful tools that can collect and analyze massive amounts of data. We generally recommend 360 for companies that are in eCommcere or marketing with a flexible enough budget. What is Web Analytics?

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

EveryoneSocial

FEBRUARY 1, 2021

With over 330 million monthly active users and 500 million tweets sent a day, Twitter is where to stay current and up-to-date in your industry. B2B brands can use hashtags and trending topics to participate in active conversations and understand better what their audiences pain points and needs are.

Social Media 52

Social Media Webinar Metrics Media B2B 52

BenchmarkONE

JULY 14, 2021

Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. In contrast, average-performing reps spend their time in the exact opposite way — 35% selling and 65% in non-selling activities. . Conversion/Win Rate. Monthly Visits and Leads.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

SnapApp

DECEMBER 4, 2017

74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity - Curata. . A staggering 74% of companies found that both lead quantity and lead quality improved thanks to an informed content strategy. . . . #16. 69% of companies report their video marketing budget is increasing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

69% of companies report their video marketing budget is increasing. 40% of companies have either “moderately” or “fully” integrated their marketing and sales automation systems. The takeaway: For B2B companies, LinkedIn is the most widely used platform for content distribution--which makes sense, as this is a network for professionals.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Content Standard

APRIL 3, 2015

That might include YouTube or Instagram, given their popularity, or networks that encourage active conversational involvement, such as Reddit or Tumblr. Older Millennials use an average of three, while younger Millennials use four, according to the study. Accidental vs. Purposeful News Exposure. Facebook follows at about 57 percent.

Social Media 40

Social Media Media Word of Mouth Case Studies 40

Heinz Marketing

MARCH 26, 2018

How One Company is Managing the Next Generation of Martech Stacks. My experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. We’re a company that moves pretty quickly. We’re calling this episode: Marketing Operations 2.0: So Tune does.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 48