Writing on the Web

SEPTEMBER 20, 2010

Know your product or service. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Know your target audience.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I believed that my writing products would sell themselves. Here’s my guess: most people don’t think their stories are good enough.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JUNE 22, 2010

I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. Sales of a product or informational product like a book. Some people call them landing pages , or squeeze pages.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

JUNE 13, 2011

While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Thus, a story or picture will engage readers as they put themselves into it. Tweet This!

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

OCTOBER 6, 2010

While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Thus, a story or picture will engage readers as they put themselves into it. Tweet This!

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Why should anyone believe you?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

Why do people decide to buy a product online? Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? Tweet This!

Tips 100

Tips Conversion Trigger Marketing Digg 100