Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Think Globally, Act Locally. Create a Memorable Experience for Influencers.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. These stories are actionable, easy to digest by overworked, content-laden brains, and delivered neatly through personalized content. A marketer’s number one job is to inspire curiosity, to urge the consumer to act.

Personalization 40

Personalization Content Marketing Content Microsite 40

Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. Results are summarized in the table below. I need to stress that I’ve only credited vendors for features they list on their site. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Convert

JULY 28, 2021

When Google started, it acted more like a librarian: Give it your query and it will fetch a list of resources for you to figure out. One of the biggest changes in Google’s algorithm has been its lessening dependence on exact match keywords. Well, those days are gone. They have learned to give quick answers and provide follow-up questions.

SEO 145

SEO SERP Trends Keywords 145

Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. I also promised a blog post on the topic.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. j) Personalized Omnichannel Campaigns. b) Optimum Email Deliverability.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Bluetext

SEPTEMBER 26, 2019

Stock imagery might be tempting, but the personality of high-quality content and visuals will help you stand out in the market, increasing your relatability with your clients. Keeping your messaging fresh and personal can excite your consumers, attract potential leads, and elevate your reputation in a busy industry.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

It also requires a lot of planning and lead time for large quantities: one to two months or more if you personalize the items. Mail personalized postcards with a digital gift. Accomplish this by hosting a donations microsite where you create matching donations. Top 5 Tactics to Make Your Business Stand Out During the Holidays.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

chiefmartech

DECEMBER 19, 2016

A microsite. It’s worth noting that there’s been a growing battle between native mobile apps and progressive web apps (PWA) that act a lot like native mobile apps, but are built using web technologies. The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. give us digital everything.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

PureB2B

MARCH 27, 2019

Since ABM tactics focus on delivering personalized marketing to target key accounts, it is important to explore new ways to communicate and engage these accounts. Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Build Personalized Resource Centers.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Since ABM tactics focus on delivering personalized marketing to target key accounts, it is important to explore new ways to communicate and engage these accounts. Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Build Personalized Resource Centers.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

Content Standard

OCTOBER 22, 2015

It is about the intersection of art and culture and design and personality, and a pre-fabricated lifestyle that makes the clientele feel like they are part of a clique. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

It is about the intersection of art and culture and design and personality, and a pre-fabricated lifestyle that makes the clientele feel like they are part of a clique. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

PathFactory

JULY 11, 2022

Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact 2023 marketing budgets and require teams to do more with less. Focusing on the right B2B marketing strategy and tactics will be crucial at this time to deliver results and demonstrate marketing impact for any and all efforts and spend.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Communications to groups and segments (may be personalized and triggered 1:1). Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Parse.ly

MARCH 11, 2022

In 2022, marketers will focus on personalized user experiences. Minisites, or microsites, are a great way to build a more focused and interactive experience outside of your main website. Hyperakt , Collaborative Fund , and Startup America Partnership joined together to create a microsite that advocates for car sharing.

Tips 52

Tips Content Marketing Branding Brand Identity 52

Seismic

OCTOBER 19, 2021

In this post, we’ll explain digital sales rooms in detail, as well as how your organization can use them to personalize virtual buying experiences. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. What is a digital sales room?

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Outgrow

JULY 12, 2022

Nick Thompson : Adapt the way you act to what others need. Saksham Sharda is the Chief Information Officer at Outgrow.co He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. And for this month, we are going to interview Nick Thompson, who is the VP of product marketing at Mediafly.

Work Management 52

Work Management Marketing Management Product Planning 52

Valasys

FEBRUARY 17, 2023

Albeit low, only some companies are succeeding by re-evaluating growth strategy acting upon well-defined long-term growth plan that accommodates critical talent and resources. What are Growth Hacks? Growth is a perennial objective whether you are a start-up or a veteran in the B2B sphere. So, what are growth hacks?

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Albacross

JANUARY 17, 2020

PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails. When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

JULY 18, 2017

The demand gen answer to this problem is personalization at scale (ABM), but what it comes down to is how do we change the way the market thinks about our logos, executive team, and core value proposition? As marketers, our role is to anchor around the person, the profession, and make them heroes. What emotion does your #brand convey?

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

SnapApp

MARCH 2, 2016

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. When planning and creating your content, always look to infuse as much personality into the style and narrative as possible, but also look to use newer, alternative formats. . Salads aren’t bringing it hard enough.”.

Examples 74

Examples Microsite B2B Lead Ranking 74

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClearVoice

JULY 12, 2022

In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience. While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

APRIL 13, 2017

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. When planning and creating your content, always look to infuse as much personality into the style and narrative as possible, but also look to use newer, alternative formats. . Believe it or not, the following interactive microsite is a B2B example.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 3, 2016

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. When planning and creating your content, always look to infuse as much personality into the style and narrative as possible, but also look to use newer, alternative formats. Salads aren’t bringing it hard enough.”

Examples 54

Examples Microsite B2B Lead Ranking 54

SnapApp

JULY 24, 2017

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. When planning and creating your content, always look to infuse as much personality into the style and narrative as possible, but also look to use newer, alternative formats. . This triggered logic ensures the user gets a personalized experience. .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Convince & Convert

OCTOBER 22, 2013

I acted as the project manager. Personally, this is something I’m trying to improve on myself. I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Cyrus Shepard is Senior Content Astonaut for Moz.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. No apologies if that sounds like you (at least you’re seeking out wisdom).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. image source.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We want them to be on-topic, on-target, and really considering the act of blogging on behalf of our clients.

Social Media 80

Social Media Media Blogger Banners 80

Hubspot

AUGUST 20, 2014

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. They''re individual web pages or small clusters of web pages that act as a separate entity within an existing site. Some companies have used microsites to highlight a specific campaign or target specific buyer personas.

Microsite 28

Microsite Viral Marketing Paid Search Agency Act-On 28

Webbiquity

FEBRUARY 21, 2017

This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. But who has time to cull through the hundreds of thousands of articles written daily? That’s where Pocket comes in.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275