accelerate agency

FEBRUARY 17, 2023

That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services. A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. What are their business challenges?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 141

Social Media Paid Content Media Act-On 141

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) About 80% of marketers in the Epsilon survey said they depend on third-party cookies, which are used for more than just serving ads.

Work Management 103

Work Management Privacy Protection Marketing Management Privacy 103

Martech

APRIL 27, 2022

The goal of all three models is to help marketers make more insightful decisions about how to plan their campaigns and allocate their budgets. Descriptive : Descriptive models use historical data culled from prior campaign activity to understand what happened and, based on this, inform future campaign planning. Media planning.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot. Indra Gardiner covered social media law in a way that I cannot. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Bannerflow

DECEMBER 8, 2021

This, combined with the results of a DPAA study showing that 81% of advertisers will recommend DOOH in their media plans in 2022, shows things are looking up. 72% say they will ‘vacation travel’ and 51% plan to fly in the next year. For your brand to increase ROI and engage with your audience, your ads must have context.

Advertisements 98

Advertisements Advertising Trends Comparison 98

Hubspot

JANUARY 30, 2014

One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations. If your organization has a website, is on social media, and has ever sent an email, you''re ready for inbound marketing. and it should be something they consider.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Binary Demand

MAY 17, 2024

3) Maintains sustainable growth and ROI Nurturing leads is more cost-effective than acquiring new ones. Marketing qualified leads : These leads have shown promise but have not fully acted, so more work is needed to convert them. This process is useful for cultivating leads that are not yet ready to buy.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MAY 13, 2010

Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine. Social media is an ingredient, not an entree. Social media allows big companies to act small again.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? The difference is actually very small, as the goal of social media is to make big companies act like small ones. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Tomorrow People

SEPTEMBER 27, 2022

Sociocultural: Examine how media consumption habits are evolving. If your ideal customer is gravitating towards a new social media channel, for instance, this might be opportunity to seize later on. Analyse your market It’s very important to assess whether there’s actually a market need for your product.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Sociocultural: Examine how media consumption habits are evolving. If your ideal customer is gravitating towards a new social media channel, for instance, this might be opportunity to seize later on. It’s very important to assess whether there’s actually a market need for your product. Analyse your competitors. Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Sprout Social

FEBRUARY 27, 2020

Whether you’re presenting a new social strategy , proving the ROI of a campaign or pitching business to a new client, the basics of successful presentation are the same. Follow these tips (and use this template ) to create a compelling social media presentation that keeps your audience engaged from start to finish. . Create your deck.

Social Media 97

Social Media Media Paid Search Agency Peer-to-peer 97

Convince & Convert

APRIL 13, 2010

Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win. I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 13, 2010

And, it’s harder to get rid of you and that “media relations” retainer. Social Media needs to be part of every PR program; however, someone needs to take ownership at the company for managing the various aspects of it. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Digital Marketing World Forum

NOVEMBER 7, 2019

5 reasons to make DSP a part of your media buying strategy. First of all, this process is drastically different from traditional media planning. Analyzing performance, agencies can also act upon changes accordingly and timely modify campaign flow for their clients. Transparent reporting and measurability.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 67

Convince & Convert

FEBRUARY 23, 2010

Technology should only be determined at the last stage of the planning process. I do think though that every communicative act has to be rooted in some kind of strategy within the business. But understanding your primary goal is key to developing a strategy for social media. Good post from @jaybaer on where to focus.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

LiveRamp

OCTOBER 23, 2018

After all, when used in the right context and with the right combination of insights and technologies, data acts as the cornerstone for any successful TV advertising strategy that drives sales. It takes some training to start thinking of a target audience outside the legacy framework of age or gender for media planning.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Convince & Convert

APRIL 1, 2010

Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MAY 20, 2010

This is because social media success is inherently slow , not fast. Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. Second, he just didn’t “seem&# like a Machaca. Rarely are accumulations the best data points. Two problems arose.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Randy Bunker Thanks, Jay.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. “BunnyBoy213″ was your handle. That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. Facebook rolled out their iPhone app in August, 2007.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. To expect social media to truly emulate conversation as we know it is a fools errand. He writes: There is not much conversation going on at all. Here’s what I do see: Blogs that have comments, with little back and forth. Watson—come here—I want to see you.&#

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. Share this on Bebo.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Learn from the Pros

MAY 31, 2024

Unlike Search, where users search on a topic and expect to click on another site, social media users scroll and passively absorb content. Building winning social media content involves understanding your target audience, their pain points, and how and where they consume social media content. They want to stay on the platform.

Top of Funnel 52

Top of Funnel Social Media Ideal Customer Profiles B2B Thought Leadership 52

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. I had an epiphany the other day. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. Skeptical of the analogy?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Webbiquity

FEBRUARY 14, 2011

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100