Writing on the Web

APRIL 25, 2011

You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. We imagine something happening to us and how we’d feel and act. They aren’t as good about expressing who they are and why they do what they do. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 1, 2011

I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. Neuroscience has clearly demonstrated that ‘emotional cocktails’ create chemical reactions that directly impact the way we memorize and act. I just love this site: SalesBrain , a neuromarketing company.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

FEBRUARY 14, 2011

That’s not good enough, because people are inspired to act by emotions. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? Of course, who wouldn’t? Post on Google Buzz.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Uses up 20% of your body’s energy supply of glucose. This is why the brain prefers to not have to think.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. And, if you haven’t already, connect with me on LinkedIn …). See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 24, 2011

Contact you for more information? However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Writing content for marketing is different.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

OCTOBER 13, 2010

But here’s some new information, which could improve your marketing messages. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. It’s not that easy, neither is neuroscience easily applied to content marketing. Here’s an excerpt: www.SalesBrain.net.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Contact you for more information? However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Writing content for the Web is different.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JUNE 13, 2011

While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Create buyer personas to capture key information about your readers. Deliver your marketing messages in different media as people like to receive information in different ways. Tell a story.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

OCTOBER 6, 2010

While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Create buyer personas to capture key information about your readers. Deliver your marketing messages in different media as people like to receive information in different ways. Tell a story.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

AUGUST 30, 2010

We feel, we act. The brain is constantly filtering and sorting information that we need to pay attention to. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. Our survival depended on quick action. Tweet This!

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Sales of a product or informational product like a book. I digress.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

SEPTEMBER 13, 2010

How is it they decide to trust the information you provide, and register to download information from your blog or website? Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Why do people decide to buy a product online? What can we learn from brain science?

Tips 100

Tips Conversion Trigger Marketing Digg 100