Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. Act quickly on news and trends that affect the opportunity. The B2B lead handoff process is broken. On the other hand, marketers lack visibility into why deals move slowly or lose momentum after the handoff.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.” This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. The system can also create Facebook landing pages and track visitors to them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Convince & Convert

JANUARY 7, 2016

highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Resources: Eloqua. Jeff’s Twitter. Jeff discusses the pros and cons of the controversial gated content topic, sharing valuable ideas from both sides of the debate. Jeff’s Book.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Vidyard

JANUARY 14, 2015

” Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Jay Famico. Co-Founder and Editor.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Jay Famico. Co-Founder and Editor.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Vidyard

JANUARY 14, 2015

Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Maybe next week. [I I got to it on February 12.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Vidyard

MAY 12, 2015

” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Important integration terminology and concepts.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance. About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content. “By

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Convince & Convert

OCTOBER 2, 2013

It’s a challenging juggling act. Remember when eBay was the online auctions king? Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning. Yes, digital, as in desktop publishing, is becoming a legacy system.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". How am I doing this? Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few). What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. This highly effective piece sits front and centre and acts as the hub for all other information on the page. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

SmartBug Media

MARCH 10, 2020

When it comes to ABM, there's a vast number of technologies you can use to execute effectively. It's important to know exactly what an ABM approach looks like before embarking on the journey. Flip the Funnel. Below, I've broken technology out based on how your company could use it to facilitate ABM. HubSpot CRM. Account Mapping. Sales Enablement.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Marketing Insider Group

JULY 28, 2011

Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Jonathan Becher is EVP and acting CMO at my employer SAP. Now, people ask me.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. And to help you get your head around the immense potential of this sophisticated form of tracking, I called on the company’s CEO Danial Kushner. Daniel: Yeah. No Metrics, No Budget. Daniel: Exactly.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. No need to worry, though. We’ve got your back. Albacross asked experts to share their Top 3 Sales Tools for the coming year.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Marketing Insider Group

JUNE 9, 2011

Marketing execs are always in the mindset of selling products; but, in a way, we need to think and act like magazine editors.&# It might list the ideal state but acts as a helpful starting point for any organization just getting started. They want content created for their needs. Next, we need to define the vision for content strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. 2009 was the year in which Marketing Automation really took off. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 21, 2012

Are you passionate about it? Do you get up every morning to help your company grow and deliver on your promise to customers? Of course it's interesting enough.". To prove it, we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And they were sort of dubbed by the media were Twitter for business. Thank you for joining.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Acting more as a VA than a simple support tool, marketing automation can change the role of your marketers by streamlining tedious tasks so that they can spend more time on what matters, strategy. Or maybe it’s the ability to be able to connect with their audience on a more personal level. Which are all correct. Price – Freemium.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69