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The dark side of virtual try-on tools: Safeguarding biometric data

Martech

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Trust wisely: Thoroughly vet and be sure you trust the entities with whom you share your biometric data.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

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7 Content Marketing Trends for 2022 & How to Prepare

Brandpoint

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

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5 Key Risk Management Responses to the Coronavirus Pandemic

Biznology

There is no denying that the COVID-19 pandemic will continue to affect businesses of all sizes for months and even years to come, however, those who act quickly can and will stay afloat in the long term. Trust technology and it will help you stay afloat. Outsource your marketing needs. Keep informed on the latest developments.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions.

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Uncertain times: Monday’s Daily Brief

Martech

Good morning, Marketers, could you have predicted it? We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Chris Wood, Editor. BOX AD GOES HERE.

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Surviving COVID 19: A Letter From GreenRope's CEO, Lars Helgeson

GreenRope

Don’t blow things out of proportion or create unnecessary drama, but trust starts with truth. Have a plan. Think about the contingencies, no matter how extreme. Business strategy requires careful thought and planning from your company's entire leadership team. Dear Business Leaders: Don't F ing Panic.