Remove Act-On Remove Consulting Remove Growth Marketing Remove Product
article thumbnail

B2B Marketing Department Structure: Finding the Right Approach

Act-On

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. And sometimes it lives under Growth.

article thumbnail

10 Personal Brand Statement Examples For Inspiration

EveryoneSocial

A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. Chris Do. “I’ve

Examples 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI in Marketing: The New Frontier

Conversica

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar. Marketing AI: Looking Beyond the Past.

article thumbnail

SaaS Pricing Pages: 8 UX/UI Strategies To Create Conversions

accelerate agency

Keep it simple Include prices Customer personas Tailor pricing to your product value Mental triggers Currency conversion options Leverage psychology Encourage immediate actions Is your pricing page doing the trick? Prospective customers deciding whether to sign up for your SaaS product need to know how much it is. It’s that simple.

Pricing 52
article thumbnail

SaaS Pricing Pages: 8 UX/UI Strategies To Create Conversions

accelerate agency

Keep it simple Include prices Customer personas Tailor pricing to your product value Mental triggers Currency conversion options Leverage psychology Encourage immediate actions Is your pricing page doing the trick? Prospective customers deciding whether to sign up for your SaaS product need to know how much it is. It’s that simple.

Pricing 52
article thumbnail

Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

article thumbnail

What is Marketing Intelligence?

TrustRadius Marketing

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business world. Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Why Marketing Intelligence Matters.