10 essential types of personalisation in display advertising
Bannerflow
NOVEMBER 9, 2020
Indeed, recent Bannerflow research found that “ there was an 8% increase in click-through rate for personalised ads in 2019 compared to 2018 ”. Yet, with increasing CTR rates, the opportunity to increase ad performance through greater personalised content and messaging is clear. Geo-targeting. Demographics targeting.
Let's personalize your content