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3 Ways to Use Google to Be Better at PR

Convince & Convert

This is a high value tab for public relations and should not be overlooked. With a two-second search, you can: Identify trending local or national news on your client’s industry, product, or service. This is important because you need to act VERY quickly when posting comments, so they aren’t lost in the buzz.

PR 149
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Social Media's Next Victim?

The Effective Marketer

Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized.

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Social Media Events Calendar and Advice Guide

Convince & Convert

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Here’s the public events where I’ll be, and hopefully I’ll see you at one or more of these. I’m doing the opening keynote on The NOW Revolution , and then a trends in new media panel over lunch.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the hot new trend in social media that we can bring to our clients? How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160
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Why Your PR Isn't Working (and How to Fix It)

Hubspot

Here’s the problem -- we''ve already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. Shipped a teeny tiny feature? To the press release we go! But my company''s different! My co-founder is too conservative.

PR 28
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free stuff that sells. maybe.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. So, why is it free?