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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. In a nutshell, the blog was fake. Whole Foods Market. Image Credit : Wikipedia.

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Social Media's Next Victim?

The Effective Marketer

Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

Planning 100
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S%*t PR People Do That Journalists Hate [SlideShare]

Hubspot

Ronn Torossian , a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”. S%#t PR People Do That Journalists Hate from HubSpot All-in-one Marketing Software. 3) Don''t act desperate.

PR 28
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S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]

Hubspot

Check out the SlideShare created by HubSpot''s Melissa Obleada and get some key takeaways below: As you can see, some common themes emerged: Playing Coy Doesn’t Work. For example, if a reporter has just tweeted how she prefers to be approached by phone (like Kelli Grant of CNBC did here ), pay attention and act accordingly.

PR 28
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free stuff that sells. maybe.

The Effective Marketer

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. So, why is it free?

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Why Content Distribution is Hard (and Tips for Making It Easier)

Marketing Insider Group

It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. Source: HubSpot. Examples include social sharing and mentions, guest bloggers, product reviews, public relations, and online communities and forums. You’d probably share videos on Vimeo and YouTube.