Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Anju Visen-Singh , Acting Associate Vice-President, Marketing, University of Calgary. Stacy Blackman , Associate Director, B2B Marketing, Mspark.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Adobe Experience Cloud Blog

JULY 13, 2018

Who would have thought when this idea was hatched that the nominations would flood in the way they have? Michael Barber, SVP and Chief Creative Officer, Godfrey B2B. Personal and professional acts of fearlessness should not only be recognized but celebrated as shining examples of what we all should aspire to be.

B2B Thought Leadership 116

B2B Thought Leadership Class CMO Thought Leadership 116

Engagio

JUNE 24, 2019

For years at Marketo I had challenges, but I was fortunate enough to work with the best marketing team in the business and leverage outstanding technology. For years at Marketo I had challenges, but I was fortunate enough to work with the best marketing team in the business and leverage outstanding technology.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

AUGUST 20, 2018

To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. The downside of Facebook is that it is not the best place to sell for B2B, though it can be instrumental in brand-building for B2B companies. For B2B: LinkedIn. What Channel Is the Best for…? .

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. mid-market leadership may be up for grabs. A few interesting trends stood out: revenue growth is accelerating. You heard it here first. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Shout out to our great co-hosts, Gong and Marketo !). Location-based event marketing.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

JULY 12, 2017

Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers. Time to act. You’ll be amazed at what you learn! I’ve been in plenty of organizations that did not have a community. Step 3: Engage.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation. CONTENT STRATEGY. CUSTOMER CONVERSION.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Click To Tweet. Let me explain.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

JUNE 5, 2019

Focus on data that helps you look forward and data you can act on in the future. The best models for B2B are multi-touch because they acknowledge that there isn’t one defining touchpoint that closes a sale. Do you have the numbers to back up the investment, or are you left tongue-tied? Pipeline value? Think (and look) ahead.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Author: Elaine Ip Every time the new year comes around, I clean. It reminds me a lot of the great content I’ve seen and haven’t seen.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

JUNE 27, 2016

In fact, both species are critical to the ecosystem, just like most B2B organizations need an optimal mix of both broad-reaching and targeted strategies to achieve their different goals. On the other hand, whales, specifically baleen whales, swim with their mouths open, taking in large amounts of water that contain tiny creatures.

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The Video Marketing Performer: Act-On.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Whether you’re selling B2C or B2B, you’re still selling to a person. We have a motto here at Marketo, “ONE TEAM.” Set up agreed-upon service-level agreements (SLAs) that everyone respects and fulfills, and align leadership to remove disparate goals. We work hard at Marketo to make these dreams a reality.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The Video Marketing Performer: Act-On.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Today’s B2B buyers trust people, not brands.

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. Anything acting as a barrier to the sale should be identified and eliminated, as quickly as possible. She is a "revenue coach" and a proponent of uncovering and meeting customer expectations to increase sales.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 21, 2016

Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. The result?

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Adobe Experience Cloud Blog

JUNE 24, 2016

One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

JANUARY 26, 2017

At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. The first phase in the customer cycle is enablement.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Using data to understand the demographics and behaviors that characterize our ideal prospects, we can send customized content only to the people who are most likely to act on it. In fact, 63% of the most effective B2C marketers and 53% of the most effective B2B marketers have a documented strategy. Make Data Your Playground.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

JULY 11, 2016

Despite these powerful numbers, B2B marketers are still primarily focusing their investment and activities into driving acquisition, which means that they are leaving money on the table. Today, more than ever, marketers must focus on providing value through the entire customer lifecycle. The Fundamentals of Customer Base Marketing.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Why does it matter?

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). So what can you do?

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 25, 2016

This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Author: Patrick Groover “Look at me, I’m on a boat, now I’m on beach, now I’m on a horse.” Interested in systems and processes. Starting the Journey.

Work Management 48

Work Management Marketing Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 22, 2014

I’ve thought about the mindset and milestones I’ve encountered during my short tenure as salesperson, and discovered that it’s about looking for repeatable tools and skills to deploy across my team. Additionally, part of ‘acting the part’ is to become one of them – participate in after work bonding, inside jokes, etc.

Peer-to-peer 48

Peer-to-peer Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2016

in a non-ironic manner while I was out in public on Tuesday. And I’m not alone. Pokémon GO–the new mobile app that lets you catch “pocket monsters” around you through GPS and augmented reality–has more daily engagement than Facebook Messenger and Instagram combined, according to data from SimilarWeb. It was installed on 10.8 Valid questions.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Ranking Marketo 48

Adobe Experience Cloud Blog

JUNE 5, 2019

Focus on data that helps you look forward and data you can act on in the future. The best models for B2B are multi-touch because they acknowledge that there isn’t one defining touchpoint that closes a sale. Do you have the numbers to back up the investment, or are you left tongue-tied? Pipeline value? Think (and look) ahead.

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Use Images.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. Let’s dive in: Are We Invited? Brands today know and benefit from the power of social media. A magazine, journal or newspaper?

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 27, 2016

While this is essentially a good sign that your lead generation is working, unfortunately, when data systems don’t talk to each other or track prospect activity in the same way it can feel nearly impossible to interpret each customer breadcrumb for valuable insight. This approach lets you create a portfolio of key customer profiles.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Send them small, thoughtful gifts to help them relax during this hectic time of year. Effective campaigns should create goodwill and engagement opportunities that sales needs to stay in touch and get the deals closed.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

JULY 26, 2013

This small act made me feel great about being a Google search, G+ and Gmail user. So whether your company is focused on B2B or B2C marketing, you can leverage the power of targeted, birthday messaging to drive leads, sales and loyalty. Relating to B2B Marketers. Kudos to Google for thinking about this birthday message!

B2B Thought Leadership 48

B2B Thought Leadership Loyalty Thought Leadership B2B Sales 48