Act-On Automation Barriers Cross-Selling 
Sana Commerce
JUNE 3, 2024
Data helps you segment buyers into different categories so your teams can finely hone and personalize marketing efforts to uncover new leads and maximize cross-selling and upselling opportunities. Your data should act as both the foundation and the driver of your marketing and sales strategies.
Customer Experience Matrix
JULY 30, 2013
Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. They''re certainly not close to the 67% to 90% rates reported by LeadFormix , Act-On , and eTrigue. They are already the first vendor since Pardot to break the 150-employee barrier (blue shading).
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Hubspot
AUGUST 30, 2023
Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part. But what changes will it bring to the sales industry?
Martech
AUGUST 7, 2023
Re-engagement and reactivation are not the same What you want the program to achieve will determine whether you merely want to wake up subscribers who haven’t acted on your emails in some time or to bring back customers who had purchased at least once but not again in periods tied to your purchasing cycles.
Optinmonster
APRIL 10, 2023
Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.
Strategic-IC
DECEMBER 2, 2020
So you put in place an infrastructure that will remove all barriers, reduce all friction and ensure they can perform to the best of their abilities. It is rare these days for any product or solution to act in isolation (particularly with technology sales). All backed up by a management team that invests for today and tomorrow.
Hubspot
APRIL 5, 2019
Autoresponders are a way to dip your toes into email automation. They're typically the simplest form of marketing automation to execute when setting up your campaigns -- but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. A good example of this is gated email courses. GetResponse.
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