QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 19, 2013

Mike Pickowicz (PPC/SEM Analyst). It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston. Ryan Young (Content Marketing Strategist). What is Content? Learn from 40+ Definitions – Lee Odden, TopRank.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. SMX East 2017, Day 1. Here’s our list of the quick hits: >> Quick Links to Day 1 Session Recaps.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

AUGUST 8, 2019

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Adwords Paid Content 52

Salesforce Marketing Cloud

DECEMBER 14, 2022

Content providers are usually strapped for time and resources, and oftentimes the landing pages made for paid marketing campaigns are also the ones used for organic search campaigns. As a result, your page will be ranked higher in search engine results, and make it more likely that visitors will find you and click through.

Practices 98

Practices SEO Optimization Tips 98