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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

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A brand marketer’s guide to programmatic advertising

Choozle

Meanwhile, our brand marketer can rest assured their digital ad campaigns are in good hands so they can focus on strategy and optimization. And when you’re at the helm of your digital advertising strategy, you can respond faster to market changes. In-house media teams give brands the ability to act fast. Search engine marketing.

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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM).

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The Ultimate Guide to GDPR for Advertising

QuanticMind

The GDPR is a regulatory act adopted by the European Parliament in April 2016. Marketers are no longer allowed to use passive methods that imply consent for data use. Advertisers who use data science for search engine marketing need to take special care to ensure they’re in compliance. What is the GDPR? Device IDs.

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. With AdWords, you have the opportunity to create multiple campaigns.

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Best AdWords Agency: Our Top 5 Picks for 2022

Single Grain

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one.

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Adwords Automation in 2019 – The Best Solutions for Automating SEM

QuanticMind

The key to success in Adwords automation today is less about what you should automate, but how. Google AdWords Automation Features. Google AdWords (recently renamed Google Ads) is a frontrunner in developing solutions to automate and optimize advertising. RSAs can be likened to messaging optimization technology.

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