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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

Practical Tips for Leveraging Data and Analytics in Your Marketing Strategy There are countless ways to slice and dice audience data. Consider these tips: Establish a benchmark. This will act as your starting line when measuring the success of any data-driven decisions. Do users like options A or B better?

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. Attract that user back.

Studies 69
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Video Marketing Strategy Tip: Focus on Buying Stages

Content Standard

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 As seen on the graph shown here, 76 percent of marketers surveyed in Content Marketing Institute’s 2015 Content Marketing Benchmark Report use video as a content marketing tactic. The Value of Video. million words.

Buy 40
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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath Albee's Tip. Once you achieve the tipping point, you’ll find that it’s an easier proposition to build on that momentum for a continuous stream of prospects who become sales ready. Seamus Walsh's Tip. How do marketers overcome this roadblock? " Read on to get their insights. Ardath Albee. Short Termism.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath Albee's Tip. Maria Pergolino's Tip. Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening.

ROI 100
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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath Albee's Tip. Maria Pergolino's Tip. Consider these tips when you are ready to begin: Maintain the brand expectations – What does your brand and overall message mean to your customers? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Ardath Albee.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath Albee's Tip. Howard Sewell's Tip. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Does this mean cross-media, low-volume campaign all year long? Read on to get their insights. Ardath Albee.